Back in 2009 Justin Bubb, Luke Saturno and Paul Saturno knew they were onto something. Justin had spent almost a decade in Italy leading the transformation of the winemaking at famed winery, Castello Di Gabbiano. Meanwhile Luke had spent three years in London working in various senior International wine sales and marketing roles. Best mates since school, they had seen enough in their time in Europe to see an opportunity. To bring great quality Italian wines (at a good price) back to Australia.

The reasons were simple, they knew there was a lot of great quality Italian wine, but little of it was reaching Australia. Most Italian wine was going to other bigger markets, leaving Australia with a limited and often inferior representation of what Italian wine had to offer.

Luke and Paul as a third generation Sicilian’s, were frustrated that good value Italian wines were hard to come by in Australia. Justin, having decided to return to Australia with Anna his new wife, wanted to maintain his deep connection with his adopted country.So they sketched out very briefly what they wanted to do:

* They wanted to produce great value Italian wines, so more Australians could fall in love with Italian wine like they had

* They wanted their wines to be approachable and stylistically represent the regions they loved

* They wanted to shake any stuffy or old-fashioned stereotypes of Italian wine by offering contemporary wines styles that suited the wine savvy palates of Australia.

* They wanted to bring a little of Australian simplicity to the branding of their wine labels, ensuring that the wines were easy and clear to understand.

Thinking of a name for their new venture, something simple and easy to remember that was in keeping with their philosophy they turned to the Italian nickname of a tool that helps measure sugar in grapes.

BABO was born.



delle venezie




The watermarks represent the three regions where the BABO WINES are produced

Justin Bubb

Following completion of his winemaking studies at Adelaide University, Justin went on to complete vintages in some of the most famed regions in Australia including the Hunter Valley (Tyrells), Barossa Valley and the Yarra Valley (Yarra Ridge).

In 2002 Justin was invited to do a harvest with Brezza, one of the most famous wineries in Barolo, Italy, and his love affair with this great wine country began. Justin was soon offered a senior winemaking role at the renowned Castello Di Gabbiano winery in the heart of Chianti. Justin’s arrival brought about a huge increase in sales and multiple accolades for the wines produced, including developing one of the best-selling Chianti’s for the U.S. market. Similar outstanding results were achieved for Rose, which Justin created for the brand.

Justin was then invited to do vintages with Feudo Arancio, one of the most awarded wineries in Sicily, and by Meazzacorona in Trentino, a winery renowned for its Pinot Grigio and Prosecco.

Upon returning to Australia, Justin continued his love affair with Italy by creating the BABO brand. Justin resides in Tasmania for most of the year, where he shares wine making duties at the highly acclaimed Pooley winery with another
stellar winemaker; wife Anna. Justin returns regularly to Italy and oversees vintage.

Justin has built an unrivalled network of exceptional growers that enable him to consistently produce Italian wines of exceptional varietal quality and value.

Justin Bubb


Our philosophy is simple.
Source fruit of exceptional regional
and varietal character
from ITALY, to produce wines
of elegance and purity

© BABO WINES 2021 | D.O.C WINE MERCHANTS | ABN. 60 130 340 715